We're techy, too! Deere, Tide maker head to CES gadget show - Associated Press
Associated Press - Wed 9 Jan 16:47 GMT

We're techy, too! Deere, Tide maker head to CES gadget show - Associated Press

LAS VEGAS (AP) — The companies founded by blacksmith John Deere and candle-and-soap-making duo Procter & Gamble may not be the hip purveyors of new technology they were in 1837. But they're first-time exhibitors at this year's CES gadget show, along with othe…

  LAS VEGAS (AP) — The companies founded by blacksmith John Deere and candle-and-soap-making duo Procter Gamble may not be the hip purveyors of new technology they were in 1837.

  “Every company today is a technology company,” said Gary Shapiro, CEO of the Consumer Technology Association, which organizes CES.

  Shapiro said many companies already send executives to Las Vegas each January to gauge trends, so it’s not surprising that they eventually unveil their own new technology as well.

  Consumer goods giant PG, best known for Pampers diapers and Tide detergent, is showcasing heated razors, a toothbrush with artificial intelligence and a wand-like device that scans the skin and releases serum to cover up age spots and other discoloration.

  It’s hard to imagine what 19th century Illinois blacksmith John Deere might think if he were plopped into his company’s 2019 booth at the flashy Vegas convention center, but Deanna Kovar believes he’d be “amazed and astonished.”