QFC, Microsoft test new grocery checkout system - KOMO News
Komonews.com - Tue 8 Jan 20:26 GMT

QFC, Microsoft test new grocery checkout system - KOMO News

CINCINNATI (AP) — QFC, which is owned by Cincinnati-based Kroger, is collaborating with Microsoft to test a new way to buy groceries at a store in Redmond. The system features an upgraded digital shelf technology that the supermarket chain says could sp…

  The Cincinnati Enquirer reports shoppers needing to find specific items on shelves can use Kroger's self-checkout scanning technology to see personalized icons on shelves below the items.

  Shoppers can select a personalized icon that will appear on shelves as they enter store aisles.

  Kroger said Monday the technology is also being tested in one of its stores in Monroe, Ohio.

  Store associates can use other shelf signals to help assemble items for pickup orders faster.

  Kroger says the enhanced technology also could help generate additional revenue by selling digital advertising space.