Procter & Gamble shows off surprisingly cool tech in ordinary products - VentureBeat
Venturebeat.com - Mon 7 Jan 06:17 GMT

Procter & Gamble shows off surprisingly cool tech in ordinary products - VentureBeat

Procter & Gamble came to CES for the first time to show off smart technology that is infused into its everyday products like razors.

  It’s part of the Internet of Things trend, and PG is focused on putting the tech of sensors and artificial intelligence into things like skin advisers, razors, and blemish removers.

  PG’s executives said they are using tech to transform every aspect of the experience that consumers have with the company’s many products, ranging from Gilette to Olay.

  The products that are all part of PG’s LifeLab concept included: SK-II Future X Smart Store, a traveling learning lab and pop-up store that changes beauty retail with facial recognition, smart sensors and computer vision technology to provide next-generation smart skincare counseling.

  Image Credit: Dean Takahashi Oral-B Genius X with Artificial Intelligence, a toothbrush that combines the knowledge of thousands of human brushing behaviors to assess individual brushing styles and coach users to achieve better brushing habits.

  Opté combines proprietary algorithms and printing technology with skincare to scan, detect and correct imperfections with precision application for visibly flawless skin tone every day.