Microsoft Partnership Helps Kroger Fight Amazon - pymnts.com
Pymnts.com - Wed 9 Jan 17:33 GMT

Microsoft Partnership Helps Kroger Fight Amazon - pymnts.com

As grocers fight for survival and dominance in the age of Amazon, Kroger is testing connected devices with the help of Microsoft. The retailer plans to pilot technology products using Microsoft’s Azure platform at two stores, one in Ohio and one in Washington…

  In a joint statement with Microsoft, Kroger Chairman and CEO Rodney McMullen said, “Kroger is building a seamless ecosystem driven by data and technology to provide our customers with personalized food inspiration.

  Beyond helping workers and shoppers navigate the grocery aisles more efficiently, the EDGE shelf technology is said to pave the way for new revenue opportunities, as it will enable Kroger to sell digital ads to consumer packaged goods (CPG) brands.

  Kroger’s technological innovations come as Amazon is ramping up its grocery efforts with its acquisition of Whole Foods Market last year and the opening of its Amazon Go C-stores, starting with one in Seattle last January.

  Even so, Kroger has the power of size when it comes to its place in the market for groceries: According to a report last year, it had roughly more than 30,000 stock-keeping units (SKUs) of “exclusive products” and sold a whopping 8.2 billion private-brand products in 2016.

  It was also reported last year that amid Prime Day, Kroger said it sells approximately 110 million items on an average day at its stores.