McDonald’s plans to bring AI voice technology to its drive-thrus
Engadget - Wed 11 Sep 01:57 GMT

The fast food giant acquired voice tech startup Apprente.

  Apprente will form a pivotal part of McD Tech Labs, a new restaurant technology group based in Silicon Valley.

  It was quite clear from our various engagements that McDonald's is leading the industry with technology" said Itamar Arel, Ph.D., co-founder of Apprente and Vice President of McD Tech Labs.

  "Apprente was borne out of an opportunity to use technology to solve challenging real world problems and we're thrilled to now apply this to creating personalized experiences for customers and crew."

  The company is planning on hiring more engineers, data scientists and other advanced technology experts to build its presence in Silicon Valley.

  The fast food giant say there's potential to expand Apprente's technology into other areas, like mobile and kiosk ordering.

  But while the new technology may make life easier for customers, may come at the cost of human jobs.

  It also bought a minority stake in Plexure, a New Zealand-based mobile app technology company.