Foot Locker is opening more massive 'Power' stores across US—and it's teaming with Nike to do it
CNBC - Fri 9 Aug 14:14 GMT

Foot Locker's massive, new Power store in Manhattan marks the first time Nike has put its own technology into another retailer's bricks-and-mortar shop. Foot Locker and Nike plan to collaborate more in stores.

  Foot Locker plans to open dozens of Power stores across the U.S. over the next few years.

  Foot Locker is teaming with Nike as it rolls out bigger, more interactive stores.

  Nike has taken some of the things it's been testing out at its Nike Live store on Melrose Avenue in Hollywood, and bringing it into Foot Locker.

  But, she said, Nike has worked with Foot Locker "for decades."

  Nike is Foot Locker's biggest brand partner.

  And Foot Locker is also one of Nike's biggest wholesalers.

  And while Nike has been growing its direct-to-consumer business — building its website and mobile apps like SNKRS — it still needs key partners like Foot Locker and Nordstrom to reach shoppers who don't live near a Nike store or who don't want to shop on Nike.com.